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So what is an idea? According to our lexicographic friends in Oxford:

A thought or suggestion as to a possible course of action Boring!

And Platonic Philosophy teaches us:

An externally existing pattern of which individual things in any class are imperfect copies.

Never could understand what that guy (Mr Plato right) was saying - but there's no need to be rude!

And Short On Ideas:

Fresh thinking, underpinned by a robust commercial model. Make sense? - it is certainly of more value than the other two Short On Ideas has been adding value to many companies across a number of product and market sectors for 20 years.

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